We’re in a moment of girliness — a moment in which we celebrate being feminine and powerful at the exact same time.
Young women worldwide are obsessing over not just a colour but a movement called 'Millennial pink'
The color's popularity can be traced back to Pantone's 2016 Color of the Year, Rose Quartz. This was right around when you started seeing rose gold everything!
It's not a stretch to assume that rose gold has morphed into the of-the-moment millennial pink we're seeing so much of right now.
The color used to have a sort of cutesy connotation, but now it’s got this highbrow, couture vibe. And we’d say it’s about time that we honor this color in all its rosy glory.
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